Primula auriculata Lam.

Shortly rhizomatous rosette plant, 20-50 cm. Leaves oblong-lanceolate. Flowers bright-purple or violet, rarely blue with yellow eye. Umbel many flowered. V - new growth starts early spring, next generation of leaves mid-summer, in St. Petersburg April-July. Fl - May. Fr - June. Requires a sunny site, but does well in partial shade. Introduced by St. Petersburg Botanical Garden. Z 5 (4). New.

Caucasus (Transcaucasus, western and eastern regions) and Anatolia. In alpine meadows, humid spots, often near melting snow, 2,000-4,000 m.